“The interview itself is the purpose of the work [not the story].” | Dave Isay. Ask the big life questions. Pour your attention into the interview. Be an active participant in the conversation. Remember it’s not the “story” that matters. Say thank you. ...
Why Online Video is a Must-Have for Your Mobile Marketing Strategy
“When consumers today need or want something, they reflexively reach for their phones. They want the right answer, right away. Is there room for brands in these moments? [Google’s] latest research says yes. Mobile viewers are in fact more likely to watch, share, and feel connected to ads and branded ...
The Story of Maybe | Facebook Like vs YouTube Subscribe
"Maybe." When you’ve asked a person out for coffee and their response is “maybe” that’s the equivalent to a Facebook “Like.” Their response could mean: If I don’t have something else to do, let’s have coffee. If something better doesn’t come along, we can have coffee. If I don’t end up ...
Give Your Client What They Need
"We're not there to give the client what they want. We're there to give the client what they need." --David Droga, Creative Chairman, Droga5 "Create what you know" --Sal Maskela, YouTube and TV host ...
YouTube Brandcast | What is it?
“The number of people visiting Youtube is up by 40% year on year,” [Susan Wojcicki, CEO of Youtube] declared. Wooooo! “Watch time is growing by 50% year on year.” Wooooo! “YouTube reaches more 18 to 49 year olds on mobile alone than any cable network.” Wooooo! Learn more about YouTube ...
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