Marketing the Arts to Death | How Lazy Language is Killing Culture. "The book is about how the arts use outdated, hackneyed, and often meaningless promotional language to appeal to diminishing audiences of aging fans. And it's about creating a new, relevant, persuasive language that appeals to new ...
Transmedia vs. Multimedia | Part 3
Ankh is an interactive rock opera that combines music, fashion, and technology while telling the story of two people involved in a very personal civil rights battle. Transmedia vs. Multimedia From the beginning, Ankh was designed to tell the story through Multimedia--specifically through its live ...
Photoshoots | Editorial vs Commercial | Part 4
How To decide your Artistic Identity and Business Focus | Part 4 Business Focus | Today vs. Tomorrow In my previous story, we looked at comparing where you are Today with where you want to be Tomorrow from both an artistic and business perspective. In the example Strategy Canvas, the key ...
Photoshoots | Editorial vs Commercial | Part 3
How To decide your Artistic Identity and Business Focus | Part 3 Business Focus | Entrepreneur There's an element of being an entrepreneur in all of these choices | editorial photoshoots commercial photoshoots something new (entrepreneur) That's where we left off in Part 2 of this ...
Photoshoots | Editorial vs Commercial | Part 2
How To decide your Artistic Identity and Business Focus | Part 2 Artistic Identity | Follow-up Thank you for all of your questions and suggestions from Part 1 of this story series. The majority of questions related to how and why I came up with 50 weeks (1 year) as the suggested time for the ...
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