For a vibrant website, one that has helpful content for your customers and is easily indexed (Search Engine Optimized–SEO), it must include these 5 items: Designed to be Mobile Friendly This means that your customers and potential customers can easily view and use your website on ...
Why Online Video is a Must-Have for Your Mobile Marketing Strategy
“When consumers today need or want something, they reflexively reach for their phones. They want the right answer, right away. Is there room for brands in these moments? [Google’s] latest research says yes. Mobile viewers are in fact more likely to watch, share, and feel connected to ads and branded ...
Smartphone Advertising
I'm always surprised when I come across a website that's not Smartphone Friendly. What? The website that you build or have built for you should automatically detect what type of device is accessing it. Then, your website should automatically reconfigure or send the user to an appropriately ...
Google Adwords | Best Practices
“Google’s Best Practices Series provides strategic advice on core search engine marketing tactics. It’s intended to help you get the most out of AdWords. Based on Google’s internal data and vetted by the people that built AdWords, this series helps form the foundation of your paid search ...
Planning
I'm not a natural-born planner. Planning seems very restrictive; another rule to follow. My idea of vacation, regardless of the country I happen to be in, is pointing the car in a random direction and seeing where we end up. There are benefits to not planning: meeting people and discovering ...