Vimeo (Originally known as “Video + Me” and now part of Google) is known as the go-to video website for high quality film and video. Here’s their take on the key attributes of a killer product video:
- Context
- Show and tell
- Tell your story
- Beautify your home
- Cater to your target audience
- Don’t use scare tactics
- Give your video personality
- Call to action
- Connect
Check out this article on The Vimeo Blog.
Here’s an example of a killer product video:
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